Pawsitive Dog Food
Cold-pressed 40/60/0 dry food
At Pawsitive, we believe our Irish dogs need real food.
Our 40/60/0 recipes - use 100% natural ingredients - 40% high-quality meat with 60% nutrient-rich fruits, veggies and superfoods and 0% grain, additives or fillers.
4.6 / 5
23,878+
happy dogs (and owners)
100% natural ingredients, cold-pressed to preseve nutrients
Convenient storage
Cost effective
Happy healthy dogs all over Ireland
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I absolutely understand...
Hi, I’m Ross Lamond, CEO of Pawsitive Dog Food and a Level 3 Diploma Canine Nutritionist.
Dogs are supposed to eat real food. When my dog passed away and I learnt about some of the terrible illnesses with my friends dogs, I decided to do some research into the link between disease and dog foods.
I was shocked to find so many foods on the market either baked at high temperatures, removing nutrients, or just feeding our dogs artificial words I couldn't understand, packed with fillers like grains to make it cheap.
There had to be a better way.
Many dog owners love the idea of raw due to the Biologically Appropriate recipes, and lack of artificial additives, but for many people raw feeding doesn't suit their life.
That’s why Pawsitive was created with a 40/60/0 split—100% natural ingredients you actually understand, 40% high-quality meat and 60% nutrient-packed fruits, veggies and superfoods, 0% grains, fillers and artificial additives.
All of our recipes stay true to the philosophy of natural, whole-food nutrition while being more approachable for dogs with specific needs or sensitivities. It’s cold-pressed at low temperatures to preserve nutrients and offers a gentle alternative to raw, in a low processed format (unlike baked kibble) that’s still packed with goodness.
Pawsitive helps every dog in Ireland thrive.
If you’d like to chat about your dog’s diet, I’m always here to help!
Best,
So, how does it work?
Step 1: High Quality Ingredients
We take proper, fresh ingredients, with no fillers, additives or preservatives.
Step 2: Ingredients Dehydrated
Those ingredients get dehydrated and finely ground into a nutrient-rich blend.
Step 3: Cold-pressed together
The blend is pressed into meaty pellets at a low temperature of 45C to retain all nutrients (unlike baked kibble).
Cold-Pressed Put to the Digestion Test
Our Ingredients and Recipe
All our recipes we’ve created are on a 40/60/0 split. 100% natural ingredients you actually understand. 40% meat, 60% fruits veggies and super foods, 0% grains, fillers or artificial additives.
Our Promise to You:
No fillers
No preservatives
No added vitamins or minerals
No artificial colouring or flavouring
No ingredients you can’t pronounce
All our recipes are naturally complete and deliver all the benefits of a raw-inspired diet with the convenience of dry food.
True Transparency:
All our ingredient percentages are measured on a dehydrated basis, just before the cold-pressing process. This ensures a genuine 40/60/0 balance as fed. Unlike other brands that use ‘fresh’ ingredients (with moisture that’s lost during processing), we guarantee that what’s on the label is what’s in the food—honest, natural, and nutritious.
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Cluckin’ Good Chicken
Join our poultry party and watch your dog thrive.
▫️42% responsibly raised chicken.
▫️Low in fat.
▫️Rich with vitamins, minerals & essential amino acids.
▫️Immune boosting.
Baaa’ngin’ Lamb
This wag worthy recipe provides a great source of protein for sensitive and allergy prone dogs.
▫️42% sustainably raised lamb.
▫️Highly digestible.
▫️Support increased energy & vitality.
Succulent Salmon
This fishy favourite packs a punch, even among the pickiest eaters.
▫️42% sustainably sourced fish.
▫️Naturally high levels of omega 3s.
▫️Promotes healthier skin & a glossy coat.
But that's not all...
Better for your dog
Real ingredients, in appropriate recipes to create a species appropriate diet. Nothing artificial, the best dry alternative to raw.
Better for you
No more stress and upset tummies when you need an alterntive food. Stores in the cupboard, ready whenever you need it.
Better for the planet
Sustainably sourced meats cold pressed at with low temperatures. Delivered in recyclable packaging.
And it won't cost the earth...
Pawsitive isn't just great for your dog but it's great for your wallet too
Over +1 Million Meals Eaten
4.6/5 on Trustpilot
So, what are you waiting for?
